top of page

How to Become a Pinterest Manager


In an era where the digital world is not just a part of our reality but a pivotal axis around which our lives revolve, there lies an untapped ocean of opportunities, just waiting for you to dive in.

Picture this: a life where you are the master of your time, your workspace is wherever you lay your laptop, and your daily commute involves moving from your bed to your coffee machine.

Sounds like a dream, doesn’t it? But what if we told you that this could be your reality?

Enter the world of a Pinterest Manager - a role that’s not just about pinning pretty pictures but strategizing, marketing, and driving virtual traffic that converts into tangible profits.

It's a world where your analytical prowess meets your creative spirit, and together, they create a symphony of strategic marketing and visual appeal on one of the world’s most engaging platforms.

Why Pinterest, You Ask?

Pinterest isn’t merely a social platform; it's a robust visual search engine, a digital mood board that millions utilize to plan their dreams, be it a home, a wedding, a vacation, or a purchase.

And here’s where you step in, orchestrating those dreams by managing and optimizing Pinterest accounts and campaigns, ensuring that products and services pin their way into the right boards and minds.

The Allure of Being a Pinterest Manager

Imagine navigating through vibrant visuals, curating content that not only appeals to the aesthetic senses but also strategically places brands directly into the consumer's line of vision.

As a Pinterest Manager, you’re not just managing pins; you’re managing perceptions, brand images, and consumer interactions, all while basking in the freedom that comes with being your own boss.

Embark on a Journey with Us

In the subsequent sections, we’ll navigate through the intricacies of becoming a Pinterest Manager, unraveling the path in a step-by-step guide that’s not just informative but actionable.

From understanding the freelance lifestyle, immersing yourself into the depths of Pinterest marketing, to scaling your business beyond horizons - we’ve got it all mapped out for you.

Your Future Awaits, Fearless Navigator

So, buckle up, gentlemen, as we embark on this exhilarating journey together, crafting a future that’s not dictated by the conventional 9-to-5 grind but is sculpted meticulously by your ambitions, your pace, and on your terms.

The world is pivoting digital, and so should you. Let’s carve out a niche in the digital expanse, shall we?

Stepping into the Freelance Frontier

Embarking on the journey to become a Pinterest Manager is not just about mastering the art and science of pins and boards.

It’s about stepping into a realm where your destiny is crafted by your own hands, where your success is sculpted by your own decisions.

Welcome to the world of freelancing, where the only limits that exist are the ones you set for yourself.

The Unbridled Freedom of Freelancing

Picture this: A life where your 9-to-5 is dictated not by a boss, but by you. A life where your office can be a cozy cafe in Croatia today and a serene beach in Thailand tomorrow. That’s the freelance lifestyle, gentlemen. It’s a world where your time, your projects, and your growth are all under your control. The freedom to choose your clients, to set your prices, and to define your work hours – it’s all part and parcel of the freelance journey.

But Wait, It’s Not All Rosy!

Let’s not sugarcoat it, though. With great freedom comes great responsibility. The freelance world is not just about sipping cocktails on a beach while the passive income rolls in. It’s about hustling for clients, it’s about showcasing your worth, and yes, it’s about navigating through the occasional stormy seas of difficult clients and competitive tides.

The Pros and Cons: A Candid Look

  • Pros: The allure of freelancing lies in its absolute freedom, the ability to choose who you work with, where you work from, and how much you charge.

  • Cons: But let’s be real – it’s also about managing your own taxes, marketing your own services, and dealing with every challenge that comes your way, head-on.

The Reality Check

Being a freelancer, especially a Pinterest Manager, means you’re not just the captain of the ship but the crew as well. From creating visually stunning pins to strategically marketing them, from client acquisition to client retention – every aspect needs your attention.

Your Pathway to Triumph

But fear not, for every challenge presents an opportunity to grow, to learn, and to emerge victorious. And that’s precisely what we’re here to do – guide you through these challenges, equip you with the knowledge, skills, and strategies to not just survive the freelance world but to conquer it.

Mastering the Art and Science of Pinterest Marketing

In the vast expanse of the digital world, Pinterest stands tall as a fortress, a visual kingdom where dreams are woven into boards and pins.


But navigating through this kingdom requires more than just an eye for aesthetics. It demands a strategic mindset, a marketer’s intuition, and a warrior’s spirit to conquer the algorithmic battles. Welcome to the realm of Pinterest Marketing!

Pinterest: Not Just a Social Platform, but a Visual Search Engine

Let’s get one thing straight, lads: Pinterest is not your average social media platform. It’s a visual search engine, a place where people come to plan their dreams, be it a dream home, a dream wedding, or a dream purchase. Your role as a Pinterest Manager is to ensure that when these dreams are being woven, your client’s pins are right there, in the thick of it, influencing choices and driving decisions.

Dive Deep, But with the Right Guides

Now, the internet is a wild place, filled with a plethora of information, and not all of it is gold. Beware of the random bloggers and self-proclaimed “gurus” who promise the moon but deliver mere pebbles. When it comes to mastering Pinterest Marketing, choose your guides wisely. Invest in courses that are not just popular but have proven results and credible testimonials.

The SEO Battlefield

Understanding SEO in Pinterest involves crafting pin descriptions that are not just catchy but are also laced with keywords that potential customers are likely to use. It’s about ensuring that your pins do not just float aimlessly in the digital sea but sail steadily towards the shores of visibility and engagement.

Crafting Your Digital Fortress - The Website

In the boundless realm of the internet, your website is your castle, your domain where prospects become loyal subjects (read: clients).

It’s the digital fortress where your skills, expertise, and offerings are showcased, not just as services but as solutions to the quests of businesses in the vast lands of Pinterest.

Let’s embark on the journey of crafting a website that’s not just a digital presence but a powerful statement of your prowess as a Pinterest Manager!

The Landing Page: Your First Impression

Before we build a castle, let’s talk about the gateway - your landing page. It’s the first impression, the initial interaction that potential clients will have with your brand. And we all know, first impressions are not just lasting; they are crucial. Whether you utilize an email marketing platform like MailerLite or go for a full-fledged website, ensure that your landing page is not just visually appealing but strategically designed to convert visitors into clients.

Key Elements of a Conquering Landing Page

  • Header & Sub-header: Your proclamation, ensuring it’s clear, concise, and compelling.

  • Problem Statement: Identify the dragon that plagues your potential clients and showcase that you understand their struggle.

  • Solution Offer: Present yourself as the knight in shining armor, ready to slay their Pinterest woes.

  • Proof of Expertise: Showcase your victories, your previous conquests in the Pinterest realm that validate your expertise.

  • Service Offer: Clearly outline how you plan to navigate them through the Pinterest maze, ensuring their brand emerges victorious.

  • Call to Action (CTA): A compelling invitation for them to embark on a journey with you.

  • Bonus/Freebie Offer: A little treasure, perhaps a free guide or a webinar, to provide value right from the start.

The Full-Fledged Website: Your Digital Castle

As your venture scales, your digital fortress should expand too. A website is not just a platform; it’s your kingdom in the digital world, where clients can explore your offerings, understand your approach, and get a glimpse of the mastermind behind the operations - You.

Your Story, Your Brand

Remember, your journey, your experiences, and your unique approach to Pinterest management are what set you apart in the crowded marketplace. Ensure that your website, while being a showcase of your services, also provides a glimpse into your journey, your ethos, and your unique approach to Pinterest management.

The Art of War in Client Acquisition - Market Yourself, Warrior!

In the epic tale of your journey to become a Pinterest Manager, the chapter of client acquisition is the thrilling battlefield where your strategic prowess, your marketing skills, and your indomitable spirit are put to the test.


It’s where you, the warrior, step into the arena, not just to participate but to dominate, to carve out a space where your name becomes synonymous with Pinterest mastery.

The Unseen Battle: Marketing Yourself

In the vast expanse of freelancing, marketing yourself is the unseen battle, the silent war where victories are not just achieved but strategically planned and meticulously executed. It’s where your skills, your expertise, and your unique approach to Pinterest management become your armor, shielding you against obscurity and propelling you into the limelight.

Strategies to Conquer the Market

  • Leverage Your Personal Network: Begin your conquest in familiar territories. Your friends, family, and acquaintances can be your initial advocates, spreading the word about your expertise in their circles.

  • Social Media - Your Ally in Disguise: Utilize the power of platforms like LinkedIn, Instagram, and yes, Pinterest itself, to showcase your skills, share your knowledge, and establish yourself as a thought leader in the domain.

  • Join the Guilds - Engage in Communities: Be it Facebook groups or platforms like Upwork, immerse yourself in communities where businesses seek skilled warriors like yourself. Engage, contribute, and let your expertise shine.

The Continuous Siege: Ongoing Marketing Efforts

Remember, in the realm of freelancing, the battle is ongoing. Your marketing efforts are not a one-time siege but a continuous endeavor to ensure that your name, your brand, remains etched in the minds of potential clients.

Your Weapon: Authenticity

In a world plagued with generic marketing and insincere promises, let authenticity be your weapon. Let your communications, your offerings, and your brand be a true reflection of your beliefs, your values, and your genuine desire to aid businesses in navigating the Pinterest landscape.

Scaling the Peaks - Grow and Amplify Your Pinterest Management Empire

As you stand tall, gazing upon the digital dominion you’ve begun to establish, the horizons whisper tales of territories uncharted, of peaks unclimbed.

Your journey as a Pinterest Manager, while marked with victories, is far from its zenith. It’s time to scale, to amplify, to transform your solitary conquest into an empire that resonates across the vast expanse of the digital world.

The Scalability of Your Craft

The role of a Pinterest Manager is not confined to the boundaries of individual efforts. It’s a craft that beckons scalability, an expertise that can be molded into a legion, where you lead a fleet of skilled navigators, each contributing towards expanding your digital empire.

Strategies to Elevate and Expand

  • Hiring and Training: Assemble your crew, skilled individuals who, under your guidance, can manage and optimize Pinterest accounts, ensuring that your strategies and expertise permeate through every campaign and pin.

  • Continuous Client Acquisition: While your crew manages the currents, your role evolves into acquiring new territories (clients), ensuring that your empire continuously expands, reaching new audiences and conquering new markets.

Your Personal Experience: A Beacon for Others

As you scale, your journey becomes a beacon for others, a testament to the possibilities that lie in the realm of Pinterest Management. Your experiences, your victories, and even your battles become tales that inspire, motivate, and guide others to embark on similar journeys.

Establishing a Legacy in Pinterest Management

Your venture, which began as a solitary ship navigating the digital sea, now transforms into a formidable fleet, each vessel echoing your expertise, your strategies, and your brand. It’s not just about managing Pinterest accounts; it’s about establishing a legacy, a name that becomes synonymous with success, strategy, and unmatched expertise in Pinterest Management.

In Conclusion: Your Destiny Awaits, Digital Conqueror

As we anchor at the culmination of this enthralling journey, gaze upon the digital horizons with eyes ablaze with ambition, for your saga in the boundless realms of Pinterest Management is yet to be inscribed in the annals of the digital world.

Your ship, laden with newfound knowledge, strategies, and an indomitable spirit, is ready to set sail towards horizons unexplored, towards victories unclaimed.

The Six-Step Odyssey: A Recapitulation

Let’s hoist the sails of remembrance, revisiting the six pivotal steps that shall guide your vessel through the digital seas:

  • Embrace the Freelance Lifestyle: Navigate with freedom, crafting your own destiny.

  • Master Pinterest Marketing: Wield your strategic and creative prowess.

  • Establish Your Digital Presence: Erect your digital fortress, showcasing your expertise.

  • Market Yourself: Engage in the silent war, ensuring your name echoes across the realms.

  • Scale and Expand: Transform your solitary conquest into an expansive empire.

The Uncharted Territories of Opportunities

The digital sea is vast, replete with opportunities waiting to be seized, with territories waiting to be explored. Your role as a Pinterest Manager is not confined to the boundaries of pins and boards; it’s an odyssey where your strategic acumen, your creative spirit, and your leadership skills carve out an empire that resonates across the digital realms.

Your Chronicle, Your Legacy

Remember, noble navigator, your chronicle is unique, your path, untraveled by others. As you embark on this journey, let your experiences, your victories, and even your battles, be the quill with which your story is written. Let your legacy be not just of success but of continuous learning, of unyielding spirit, and of an empire that inspires, motivates, and guides generations to come.

Embark, Conquer, Inspire

So, gentlemen, unshackle the anchors of hesitation, hoist the sails of ambition, and steer your vessel towards the uncharted territories of Pinterest Management. Let your journey be the beacon that illuminates the path for others, your legacy, a tale that echoes across the digital realms, inspiring legions of future digital navigators to embark, conquer, and inspire.

Q&A: Navigating Your Path in the Digital Seas of Pinterest Management

Q1: How Can I Start My Journey as a Pinterest Manager?

A: Begin by immersing yourself in the world of Pinterest, understanding its nuances, algorithms, and marketing potentials. Consider investing in credible courses, like "Pinterest Popular" by Nadalie Bardo, to equip yourself with strategic and practical knowledge to navigate through the Pinterest landscape effectively.

Q2: What Skills Are Essential to Become a Successful Pinterest Manager?

A: A successful Pinterest Manager amalgamates creativity with strategy. Essential skills include understanding Pinterest SEO, crafting visually appealing and engaging pins, developing and implementing effective Pinterest marketing strategies, and analyzing data to optimize performance.

Q3: How Do I Acquire Clients as a New Pinterest Manager?

A: Leverage your personal network, utilize social media platforms, and engage in online communities related to Pinterest marketing. Ensure your own Pinterest profile and other digital presences showcase your expertise and offer value to potential clients, establishing you as a knowledgeable player in the field.

Q4: Can I Turn Pinterest Management into a Scalable Business?

A: Absolutely! Pinterest Management can evolve from a solo venture to a scalable business by hiring and training a team, continuously acquiring clients, and expanding your service offerings. Your journey can transition from managing individual accounts to steering a team that manages multiple client portfolios.

Q5: What Challenges Might I Face as a Freelance Pinterest Manager?

A: The freelance journey comes with its set of challenges, including managing inconsistent income, navigating through competitive markets, handling diverse client expectations, and ensuring continuous self-marketing to acquire new opportunities.

Q6: How Can I Ensure Continuous Growth and Learning in Pinterest Management?

A: Stay abreast of the latest trends, algorithm updates, and strategies in Pinterest marketing. Engage in continuous learning through courses, webinars, and forums. Network with fellow Pinterest Managers and participate in communities to exchange knowledge and stay updated.

Q7: Is There a Demand for Pinterest Managers in the Digital Marketing Sphere?

A: Yes, with Pinterest being a pivotal platform for brands to connect with consumers, especially those in the planning and purchasing phases, the demand for skilled Pinterest Managers is robust and growing. Brands seek experts who can navigate the platform effectively to drive traffic and conversion.

Q8: How Can I Ensure My Services Stand Out in the Pinterest Management Market?

A: Differentiate yourself by showcasing your unique approach, success stories, and client testimonials. Offer value upfront through insightful content on your website and social platforms. Ensure your marketing and service delivery is authentic, client-centric, and results-driven.


bottom of page